> The 24-year-old Mr. Kjellberg, who created PewDiePie five years ago, has parlayed his persona into a brand name that pulls in the equivalent of $4 million in ad sales a year, most of it pure profit.
If it's $4 million "mostly profit" I would take that as what he gets before taxes. If he pays his taxes in Sweden I think closer to 70% of that would disappear.
If it's $4 million "mostly profit" I would take that as what he gets before taxes. If he pays his taxes in Sweden I think closer to 70% of that would disappear.