Some people say that the advice is stupid, but there is actually a lot of sensible things that they did at some point or another, some even being distinctly Apple-y:
> 10. Get a great image campaign
> 14. Do something creative with the design of the box and separate yourselves from the pack.
> 18. Stop being buttoned-down corporate and appeal to the fanatic feeling that still exists for the Mac
> 23. Create a new logo
> 25. Portables, portables, portables.
> 31. Build a PDA for less than $250 that actually does something
people usually pay less than $250 upfront for an iPhone
> 34. Port the OS to the Intel platform
(Identical to 76)
> 37. Take advantage of NeXT's easy and powerful OpenStep programming tools to entice a new generation of Mac software developers
Especially true for iOS
> 39. Build a laptop that weighs 2 pounds
> 50. Give Steve Jobs as much authority as he wants in new product development
> 51. Speak to the consumer.
> 54. Sell off the laser printer business
> 70. Simplify your PC product line
> 72. Try the industry-standard serial port plug.
Apple switched to USB pretty quickly if I remember correctly
> 101. Don't worry. You'll survive
> 10. Get a great image campaign
> 14. Do something creative with the design of the box and separate yourselves from the pack.
> 18. Stop being buttoned-down corporate and appeal to the fanatic feeling that still exists for the Mac
> 23. Create a new logo
> 25. Portables, portables, portables.
> 31. Build a PDA for less than $250 that actually does something
people usually pay less than $250 upfront for an iPhone
> 34. Port the OS to the Intel platform
(Identical to 76)
> 37. Take advantage of NeXT's easy and powerful OpenStep programming tools to entice a new generation of Mac software developers
Especially true for iOS
> 39. Build a laptop that weighs 2 pounds
> 50. Give Steve Jobs as much authority as he wants in new product development
> 51. Speak to the consumer.
> 54. Sell off the laser printer business
> 70. Simplify your PC product line
> 72. Try the industry-standard serial port plug.
Apple switched to USB pretty quickly if I remember correctly
> 101. Don't worry. You'll survive