I tried this with a site of mine. GoNative works great and there's a lot of future potential too. However, at a certain point, we're just re-mapping the WWW sites 1-to-1 to wrapper apps. Regardless, I place the blame for this on users, entrepreneurs, and consultants, and I think GoNative is really just giving everyone what they want (for better or worse).
Related (add bookmarks to home screen):
http://lifehacker.com/5809338/add-web-site-bookmarks-to-your...