Ask HN: How will certain startups survive after WWDC announcements?

After seeing WWDC yesterday, I felt truly sorry for companies that have been working on cloud storage, healthtech and hometech because now they have all been one-upped by Apple and soon it's developer community.

So, my question is: How do you think startups affected by Apple's announcements react and evolve in the coming months? How will the tech community compete with a giant like Apple when the user experience will eventually cover mind, body, home, work, and car?