If my behavior is anything typical, advertisers are going to be a world of hurt. When I read a newspaper, I tend to be open for advertising. I usually am looking for movie reviews, concert information and the like. Ads for concert series, festivals, ... are welcome in this environment. To me, these ads can often make me willing to deal with the advertiser.
However, when I am using a mobile I tend to be doing something with that mobile. Looking at mail, getting map information, watching a video or browsing my cycle of blogs and RSS feeds. While I am doing this I tend to find advertisements rather annoying. They suck down bandwidth I'm sometimes paying for. They get strangled when there's not enough bandwidth to go around. Contrary to print ads, these tend to make me unwilling to deal with the advertiser. Particularly if they're intrusive, animated or noisy.
As many others have said, if you show me pertinent(!) ads when I'm interested in ads I'm happy. If you ram stuff in my face, spend my time and money and keep me from doing what I want to do I'm unhappy. Here's a clue: unhappy people don't make good customers.
However, when I am using a mobile I tend to be doing something with that mobile. Looking at mail, getting map information, watching a video or browsing my cycle of blogs and RSS feeds. While I am doing this I tend to find advertisements rather annoying. They suck down bandwidth I'm sometimes paying for. They get strangled when there's not enough bandwidth to go around. Contrary to print ads, these tend to make me unwilling to deal with the advertiser. Particularly if they're intrusive, animated or noisy.
As many others have said, if you show me pertinent(!) ads when I'm interested in ads I'm happy. If you ram stuff in my face, spend my time and money and keep me from doing what I want to do I'm unhappy. Here's a clue: unhappy people don't make good customers.