Thank you Matt. Agree, even a quick look from a not-so savvy SEO at their backlink anchor text you can see that they were intentionally building a ton of links.
I think the only thing that made it a tad fishy was the timing. It just seemed like the acquisition happened, then the penalty tight after.
I think the only thing that made it a tad fishy was the timing. It just seemed like the acquisition happened, then the penalty tight after.