Does there have to be a business goal? Making society more fair is a good goal. Reducing the white male preference in the job market should be a social responsibility for a company that greatly impacts our daily lives.
There could be business goals though: it improves people's public opinion of you and in this case may help protect them from lawsuits.
There could be business goals though: it improves people's public opinion of you and in this case may help protect them from lawsuits.
This link at the bottom of the page has some more info... http://www.google.com/diversity/