"The implication of this report was that eBay was going to drop AdWords as a channel and focus its efforts on organic search engine optimization.
So how did that work out for them?"
Hmmm.....just hmmm....
I do not buy that Google Search is not doing Google Adword's bidding, directly or indirectly. They know why advertises and who doesn't, by name and by category ("large brands" for example. ) So unless Google is separated in two separately owned parts (Search and Ads) I think people have every reason to question this. Especially since a drop in traffic essentially forces a site to buy ads.
the same goes for Android and Chrome, many of their features are to drive people to Google search.
So how did that work out for them?"
Hmmm.....just hmmm....
I do not buy that Google Search is not doing Google Adword's bidding, directly or indirectly. They know why advertises and who doesn't, by name and by category ("large brands" for example. ) So unless Google is separated in two separately owned parts (Search and Ads) I think people have every reason to question this. Especially since a drop in traffic essentially forces a site to buy ads.
the same goes for Android and Chrome, many of their features are to drive people to Google search.