I have to agree with tedivm. It seems somewhat disingenuous for him to act like he barely broke even if he was able to pay off $15k of debt that he was prepared to eat regardless of whether he sold a single poster or not.
Frankly, it sounds to me like he should consider himself lucky that, despite grossly mis-estimating the actual cost of printing and delivering his posters, he actually received enough funding to meet his obligations to his backers. If he had only raised the amount set as his goal, we'd be reading about yet another guy who's project was never delivered.
Maybe I'm being too uncharitable here, but I think his article is really a case study for why people should be wary of funding low-cost kickstarter projects that require delivery of physical goods.
Frankly, it sounds to me like he should consider himself lucky that, despite grossly mis-estimating the actual cost of printing and delivering his posters, he actually received enough funding to meet his obligations to his backers. If he had only raised the amount set as his goal, we'd be reading about yet another guy who's project was never delivered.
Maybe I'm being too uncharitable here, but I think his article is really a case study for why people should be wary of funding low-cost kickstarter projects that require delivery of physical goods.