From the outside, it's hard to dispute that Wallet didn't have enough "utility value", but Square didn't seem to do much to market Wallet to merchants.
Almost none of the local merchants I tried using Wallet with knew about the feature, and some merchants didn't show up in it at all (they were using Square to run simple cash transactions -- i.e., no product catalog entered into Square).
Almost none of the local merchants I tried using Wallet with knew about the feature, and some merchants didn't show up in it at all (they were using Square to run simple cash transactions -- i.e., no product catalog entered into Square).