Essentially just a brand and distribution channels for $3.2B (if true). That's quite a hefty price tag for a company which has no unique technology or USP.
I wonder if Apple plans to slap those farcical Beats stickers onto Macbooks and screw up the audio balance in order to "improve" the listening experience (and by "improve" I mean heavily degrade, see HTC's phones).
I won a pair of Beats headphones in a competition. Worth £130 (per Amazon, £200 retail) and in a blind test I prefered my £55 Sony ones. They just sound better, simple as that...
I wonder if Apple plans to slap those farcical Beats stickers onto Macbooks and screw up the audio balance in order to "improve" the listening experience (and by "improve" I mean heavily degrade, see HTC's phones).
I won a pair of Beats headphones in a competition. Worth £130 (per Amazon, £200 retail) and in a blind test I prefered my £55 Sony ones. They just sound better, simple as that...