This is either a huge victory for Uber or a trojan horse by Google.
Google can use this strategy to train users to rely on google maps for Uber. If they see traction, they can roll out their own competing ride sharing service on top of google maps where they already have built traction and have users by using Uber.
Google can use this strategy to train users to rely on google maps for Uber. If they see traction, they can roll out their own competing ride sharing service on top of google maps where they already have built traction and have users by using Uber.