"Level 3 is ONLY sending the traffic to Comcast that Comcast is requesting; it is THEIR customers who are creating this demand for Level 3's customer's content."
This still misses the mark.
Netflix creates a service on Level3 that Comcast customers want. So Netflix/Level3 are responsible for making a product that people want to use, and Comcast customers are responsible for wanting to use that product and increasing bandwidth use. Neither Level3 nor Comcast want to pay more money just because Netflix and Comcast customers want to use more tubes, so both Level3 and Comcast wash their hands of any responsibility for the networks they both run.
In a very real sense, both Level3 and Comcast are equally responsible for the increase in traffic [in this case]. Yet neither seem to accept their share in the cost. If it's because it's hard for Level3 to prove, they should put up some money to shore up the connection, and then write a public letter to Comcast customers telling them how Comcast is shorting them and to get angry.
(Sadly, many customers have no alternative provider, so their only option would be to quit the internet, and nobody's going to do that)
This still misses the mark.
Netflix creates a service on Level3 that Comcast customers want. So Netflix/Level3 are responsible for making a product that people want to use, and Comcast customers are responsible for wanting to use that product and increasing bandwidth use. Neither Level3 nor Comcast want to pay more money just because Netflix and Comcast customers want to use more tubes, so both Level3 and Comcast wash their hands of any responsibility for the networks they both run.
In a very real sense, both Level3 and Comcast are equally responsible for the increase in traffic [in this case]. Yet neither seem to accept their share in the cost. If it's because it's hard for Level3 to prove, they should put up some money to shore up the connection, and then write a public letter to Comcast customers telling them how Comcast is shorting them and to get angry.
(Sadly, many customers have no alternative provider, so their only option would be to quit the internet, and nobody's going to do that)