I'm having a hard time understanding this, but comments here and other places make it very apparent that most users use Foursquare in different ways. That makes growth and innovation quite the challenge.
What doesn't make sense to me: at the core, users that (still) use Foursquare use it to check in. From there we vary, but we check in. More importantly, that's the perception around the app. Changing perceptions with an existing brand is difficult. Why move the existing user base to a new app built around checkins (Swarm) and try to rebrand the checkin app (Foursquare) to attract new users and compete with Yelp?
What doesn't make sense to me: at the core, users that (still) use Foursquare use it to check in. From there we vary, but we check in. More importantly, that's the perception around the app. Changing perceptions with an existing brand is difficult. Why move the existing user base to a new app built around checkins (Swarm) and try to rebrand the checkin app (Foursquare) to attract new users and compete with Yelp?
Confused? Me too.