This is a new UI experiment that's deployed to a small fraction of users. We're looking at a few key metrics to see if this change is a net positive for Chrome users. (I imagine it may help defend against phishing).
My personal opinion is that it's a very bad change and runs anti-thetical to Chrome's goals. I hope the data backs that up as well.
But regardless, this change is far from shipping as the new default behavior and the reaction here will certainly have an impact on the feature's future. As mentioned, please feel free to disable it at chrome://flags/#origin-chip-in-omnibox
My personal opinion is that it's a very bad change and runs anti-thetical to Chrome's goals. I hope the data backs that up as well.
But regardless, this change is far from shipping as the new default behavior and the reaction here will certainly have an impact on the feature's future. As mentioned, please feel free to disable it at chrome://flags/#origin-chip-in-omnibox