Comment by syerram2

There are usually multiple levels of Twitter API access. (regular, white label, fire hose) The same can be applied to FB Ads API (reg, pmd, spmd) & many other APIs. In my experience, a lot of these APIs aren't as reliable and can sometimes cause huge financial loses. (Imagine if you use the FB Ads API to run an Ad campaign for a client - it goes out of sync & you sync back 10 mins later - in a matter of 10 mins - you could've spend $X) Since your relying on the networks API - they are not liable for any sync issues - you have to take that on as a liability on your end. Ideally, the third party would have premium level access all these APIs that you can leverage, but the big value add would be around the financial payout versus the premium level API access. (It would something like gnip.com with insurance)