Comment by Zigurd

So the news is, despite this thing called the Internet happening, and Wikipedia, and YouTube how-tos, and self-publishing becoming reputable and lo-capex, and most non-fiction on a slow downward trend, Penguin is going to reboot a non-fiction imprint, with conventional pricing and distribution, with books on the sort of topics one gets in TED Talks and free online university lectures. How does one pitch a business case for something like this?