"Daily Active Users (DAUs). We define a daily active user as a registered Facebook user who logged in and visited Facebook through our website or a mobile device, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or app that is integrated with Facebook, on a given day. We view DAUs, and DAUs as a percentage of MAUs, as measures of user engagement."
instagram and other sites that use Facebook login count for DAU.
So is Facebook becoming more addictive or just more integrated.
instagram and other sites that use Facebook login count for DAU.
So is Facebook becoming more addictive or just more integrated.