I've also noticed sites like TheVerge do native advertising in a way that's very hard to tell until you actually see the article. And I don't think I've seen any "Sponsored" or similar tag anywhere close to the article, which I believe is in Google's policy.
Google itself seems to be doing this, too (not properly labeling ads), while telling everyone else not to do it and penalizing them.
Google itself seems to be doing this, too (not properly labeling ads), while telling everyone else not to do it and penalizing them.