The alternative is for Comcast to buy enough transit to receive those bits from Netflix. I'm sure Netflix would be happy enough to deliver those bits to Comcast via transit, if enough capacity was available.
Shouldn't Comcast be required to purchase enough capacity to provide high-quality service to their residential customers? SFI between a content provider and an eyeball network should be a mutually beneficial cost reduction, but Comcast has enough market power (captive broadband subs) that they can get away with intentionally not buying enough capacity to serve their customers.
Shouldn't Comcast be required to purchase enough capacity to provide high-quality service to their residential customers? SFI between a content provider and an eyeball network should be a mutually beneficial cost reduction, but Comcast has enough market power (captive broadband subs) that they can get away with intentionally not buying enough capacity to serve their customers.