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Comment by webwright
I'll disagree with the last one. Whanever I hire for, I always look for "passion for the craft" - whether it's design, code, marketing, or whatever. A great question is "What's the last book or blog post you've read in your field that got you excited?" If people love what they do enough to explore it in their off-time, they'll (usually) be a cut above the rest... And they won't get bored/tired of their work as soon or as easily (assuming you can provide interesting work).