Yes, compared to other mobile ad networks this is bad. People aren't rocketing up the install lists by having their $10 a day budgets not being filled.
> We chose to run the ads on apps from the following categories: Photo & Video, Social Networking, Entertainment, Games, Food & Drink and Utilities.
Those are some of the very largest targets you can have. Apple was unable to provide enough impressions to meet $10 a day.
> We chose to run the ads on apps from the following categories: Photo & Video, Social Networking, Entertainment, Games, Food & Drink and Utilities.
Those are some of the very largest targets you can have. Apple was unable to provide enough impressions to meet $10 a day.