Cool idea, but it seems to target a pretty narrow demographic:
- wealthy enough to live in NYC and buy at least
one cup of coffee every single work day
- cheap enough to want to save a few bucks a month on coffee
- can't be bothered to carry a credit card around every day
- can be bothered to carry a smart phone around every day
- trendy enough to frequent NYC coffee shops
- untrendy enough to be seen using "coupons" in public
- techy enough to consider installing a coffee buying app
- non-techy enough to not have built a crazy $10k
coffee roasting-grinding-brewing setup at home
Fortunately for them, starting in NYC, that still leaves around thirty million potential customers.
It'll be fun watching this play out.