Opening an app is, thankfully, something the tech industry has managed to train the average consumer to do.
I'd argue though remembering where you put this thing, or "oh hey the wifi password got changed why isn't the food scanner working?" adds lots more complexity than hitting an app icon. The app route also enables you to have multiple scanners - since the target audience of such a product is probably already heavy on tech, and most probably have multiple cell phones.
I guess that last line might be the issue. It isn't really a cell phone, it is a capacitive touch computer with a microphone and speaker, but that is something we haven't yet conveyed well.
I'd argue though remembering where you put this thing, or "oh hey the wifi password got changed why isn't the food scanner working?" adds lots more complexity than hitting an app icon. The app route also enables you to have multiple scanners - since the target audience of such a product is probably already heavy on tech, and most probably have multiple cell phones.
I guess that last line might be the issue. It isn't really a cell phone, it is a capacitive touch computer with a microphone and speaker, but that is something we haven't yet conveyed well.