Screw the cpc and the fake clicks :) they exist, nothing you can do about it, live with it.
The only thing you should consider to get to any conclusion is the overall CPA.
Facebook is a different beast from AdWords, you cannot simply target people searching for "Online budgeting tool". You have to find a good demographic and that requires lot's of testing. From that point of view $50 is actually meaningless.
Yeah ... he can say that Facebook is charging him for fake clicks ... that's an old news :)
The only thing you should consider to get to any conclusion is the overall CPA.
Facebook is a different beast from AdWords, you cannot simply target people searching for "Online budgeting tool". You have to find a good demographic and that requires lot's of testing. From that point of view $50 is actually meaningless.
Yeah ... he can say that Facebook is charging him for fake clicks ... that's an old news :)