Calling the data gathering intrusive is a bit of a stretch. Considerable efforts are made to ensure you're anonymized and personally identifiable information is not gathered. There are people to actively work to ensure you're not "tracked" in any way.
Off-Topic: I'd be interested to see the number of people who turn off the Microsoft CEIP (terrible abbreviation), yet still use a Google id and/or accept DoubleClick cookies.
Off-Topic: I'd be interested to see the number of people who turn off the Microsoft CEIP (terrible abbreviation), yet still use a Google id and/or accept DoubleClick cookies.