Then they will fail.
People want one box that does it all. Not a GoogleBox, AppleBox, and an AmazonBox. That's madness.
They want one box, preferrable for less than 100 bucks, that will play Hulu, Netflix, Prime, Vudu, Youtube, GooglePlay, iTunes, Plex, etc.
Right now, the _only_ way to do this with one box is to build your own NUC HTPC for a couple hundred dollars.
Amazon offers Amazon devices because they think you will be a better customer if they control the complete experience. However I can't imagine they would stop supporting Prime Video and Kindle on Android and iPad just to pump up their own device market. That's putting the cart before the horse.
People want one box that does it all. Not a GoogleBox, AppleBox, and an AmazonBox. That's madness.
They want one box, preferrable for less than 100 bucks, that will play Hulu, Netflix, Prime, Vudu, Youtube, GooglePlay, iTunes, Plex, etc.
Right now, the _only_ way to do this with one box is to build your own NUC HTPC for a couple hundred dollars.
Amazon offers Amazon devices because they think you will be a better customer if they control the complete experience. However I can't imagine they would stop supporting Prime Video and Kindle on Android and iPad just to pump up their own device market. That's putting the cart before the horse.