The problem is not that Eich's beliefs are a deviation from a norm (whether they are or not is irrelevant). His beliefs are hateful.
The reason for this particular message is because it is part of a greater campaign to show Mozilla that users and producers on the internet are not in support of Eich's appointment.
The reason for this particular message is because it is part of a greater campaign to show Mozilla that users and producers on the internet are not in support of Eich's appointment.