Yesterday I was sitting with a friend's young boy who was showing me some math games on a tablet. These are games designed to teach simple addition, subtraction, etc to young children.
What amazed me was how intense the push for in-app purchasing was! Every one of the several games had a popup after each level or activity that would offered some in-game "power-up" for just $0.99 or various amounts. It wasn't just that you could make an in-app purchase, but that the app was very aggressively pushing it. He told me, "my mom says I can't do that", but the "no" button was much smaller and harder to press than the yes button, visually.
His mom indicated that he had made such purchases before, and so far she hadn't found a way (on this particular tablet) to disable in-app purchases.
What amazed me was how intense the push for in-app purchasing was! Every one of the several games had a popup after each level or activity that would offered some in-game "power-up" for just $0.99 or various amounts. It wasn't just that you could make an in-app purchase, but that the app was very aggressively pushing it. He told me, "my mom says I can't do that", but the "no" button was much smaller and harder to press than the yes button, visually.
His mom indicated that he had made such purchases before, and so far she hadn't found a way (on this particular tablet) to disable in-app purchases.