Comment by onetwofiveten

I don't think that's stupid. Kickstarter contributions are investments, they just don't have financial payoffs. The payoff should be that, if successful, a certain desirable piece of technology or art is created. If a company shifts focus away from the aims and goals they used to attract Kickstarter funding, then they have essentially acted dishonestly. There is no legal recourse, so the best thing to do is complain and make them look bad. The behaviour you think of as stupid is really the only way contributors can put pressure on Kickstarter companies to act in good faith.