The vast majority do rep themselves. Only the top talent are catered to by the MCNs like Maker.
Then why would a small YouTube star want to join an MCN? The studios do still tend to provide a support structure and tech stack to help you grow your channel. Generally speaking, of course -- there are a lot of MCNs out there and each one operates differently.
Then why would a small YouTube star want to join an MCN? The studios do still tend to provide a support structure and tech stack to help you grow your channel. Generally speaking, of course -- there are a lot of MCNs out there and each one operates differently.