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Comment by mazumdar

As a backer and project creator who's running a Kickstarter funded startup, I couldn't agree more.

I love your example but I want to point out that the same obstacle you mention with games is applicable to most of the other industries that are funded on Kickstarter. The root problem in all cases lay in a startup's:

1) need for an audience

2) need for capital

What kickstarter has successfully done is build a loyal audience that's massive in size. I came to really appreciate this after seeing more than 80% of my funding come from people visiting kickstarter.com who didn't know about my project beforehand. This was huge. And not only does it give you the visibility and the capital required to execute, it validates your idea to a large extent.

parent mazumdar 12 years ago

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