"It is the advertiser who provides the paper for the subscriber. It is not to be disputed, that the publisher of a newspaper in this country, without a very exhaustive advertising support, would receive less reward for his labor than the humblest mechanic."
This doesn't make sense. My understanding is that newspapers weren't primarily ad-supported until the 1920s, when new technologies enabled nationwide economies of scale for both newspapers and ad buyers. Is this not correct?
This doesn't make sense. My understanding is that newspapers weren't primarily ad-supported until the 1920s, when new technologies enabled nationwide economies of scale for both newspapers and ad buyers. Is this not correct?