A couple years ago, when I was still on Facebook, I got in this big fight with my girlfriend. I unfriended her on Facebook as a childish act of vengeance, and I noticed that the ads on the side suddenly turned into ads for dating websites. Maybe it was just me, but from the looks of it, Facebook thought I had broken up with my significant other and was targeting ads based on this assumption.
It was then that I realized that every inference they make about you means big business. It means they can now target ads specific to your relationship tendencies on Valentines day, her birthday, his birthday, on your anniversary date, and so on. They can also pick up on events like break-ups and target ads toward you even then. Just another manifestation of Big Data.
It was then that I realized that every inference they make about you means big business. It means they can now target ads specific to your relationship tendencies on Valentines day, her birthday, his birthday, on your anniversary date, and so on. They can also pick up on events like break-ups and target ads toward you even then. Just another manifestation of Big Data.