Comment by bitwize

Apple has been doing the right thing all along. Because the very thing that enabled Apple to rise from near bankruptcy to just about the most profitable company in the history of capitalism is providing and controlling an integrated, soup-to-nuts hardware and software ecosystem. A big part of the reason why Android still feels so janky is that it has to cater to multiple hardware vendors and other stakeholders (carriers), as well as Google's advertising business, with the end user a secondary concern. Apple's total control enables it to make the user the highest priority.