If a $20 DVD isn't affordable, $20/mo internet isn't. (I'm also fairly skeptical that your average DVD movie is $20, as though that's the absolute lowest you'll ever pay.) Movies aren't a God-given right, so it's not like you deserve a set amount of movies per month.
Even then, while that situation is certainly more excusable, you're still the minority. That site isn't made for the Eastern European lower class who can't afford to buy a DVD. It's made for folks who have the money (which means they can purchase and maintain a computer as well as a monthly internet connection) but who don't feel like spending it.
Plus, I'm fairly sure iTunes has movie rentals in most Eastern European countries.[0]
Even then, while that situation is certainly more excusable, you're still the minority. That site isn't made for the Eastern European lower class who can't afford to buy a DVD. It's made for folks who have the money (which means they can purchase and maintain a computer as well as a monthly internet connection) but who don't feel like spending it.
Plus, I'm fairly sure iTunes has movie rentals in most Eastern European countries.[0]
[0]: http://support.apple.com/kb/ts3599