This is a good way to show everyone that you have a limited amount of time and resources and that a company can't deliver everything in a reasonable amount of time. We do something similar with our product management process but instead of customers buying features we have internal stakeholders purchase them.
We'll take some percentage of a release and set feature "prices" based on a swag of effort. Then we allocate a percentage of release time as "dollars" to the stakeholders. We just keep track of it manually since it's all internal but we've found the process works nicely for feature prioritization.
We'll take some percentage of a release and set feature "prices" based on a swag of effort. Then we allocate a percentage of release time as "dollars" to the stakeholders. We just keep track of it manually since it's all internal but we've found the process works nicely for feature prioritization.