And as a result of this - I am reading another "good guy Amazon" story on the net. This reinforces my concept that Amazon is reasonable to deal with, and I'll be more likely to buy from them, other things being equal.
Similarly this is why I have a preference for Square and Stripe over other similar services, my local $preferred_brand car dealership (over other local ones) and so on with other reasonable to deal with companies. At the end of the day, I'm willing to pay even a bit more if the hassle is lower, or expected to be lower should I need something 'weird' (defined as: not just purchase and walk away forever).
Generating a little bit of good feeling towards your business is totally worth some overhead cost.
Similarly this is why I have a preference for Square and Stripe over other similar services, my local $preferred_brand car dealership (over other local ones) and so on with other reasonable to deal with companies. At the end of the day, I'm willing to pay even a bit more if the hassle is lower, or expected to be lower should I need something 'weird' (defined as: not just purchase and walk away forever).
Generating a little bit of good feeling towards your business is totally worth some overhead cost.