Not at all. It's noticeable because it's awkward. Shots will linger on the Bing search page, or on the Metro Start Menu for a couple of seconds before the character does something, and then the character taps an app and gets into what they're doing. If it wasn't product placement, it would be bad direction.
I've been watching Arrow lately and it's really obnoxious there (though not really any more so than other shows that Microsoft has their marketing hooks into). For example: http://www.youtube.com/watch?v=gyRZ03SFB68
This is consistent. Every time a character uses a computer, there are several solid seconds of LET US SHOW YOU THE NEW WINDOWS.
I've been watching Arrow lately and it's really obnoxious there (though not really any more so than other shows that Microsoft has their marketing hooks into). For example: http://www.youtube.com/watch?v=gyRZ03SFB68
This is consistent. Every time a character uses a computer, there are several solid seconds of LET US SHOW YOU THE NEW WINDOWS.