I've discussed this a few times with people and I think I disagree, sort of. People don't watch television to watch commercials but strange as it seems that ad for fairy dishwashing liquid is very natural to what TV does. TV makes culture, especially low brow culture. It decides what is popular, trend, famous, etc.
The laundry detergent on TV is the famous laundry detergent, just like the actor on TV is the famous one. Branding is really trying to turn the thing you're selling into a cultural icon.
The laundry detergent on TV is the famous laundry detergent, just like the actor on TV is the famous one. Branding is really trying to turn the thing you're selling into a cultural icon.