Reddit and HN traffic is not common. It's a small share of the general population, and further, probably overlaps little with the target NYT audience whom they want to upsell to a paid subscription. I read HN; my extended family has never heard of it.
This reminds me of people who are unaware of how small the combined market share is for rdio and spotify, or why networks don't abandon cable tv revenue for cord cutters, despite how seemingly convenient and inexpensive they are. Most people listen to the radio (in the car). Most people subscribe to cable.
Reddit and HN traffic is not common. It's a small share of the general population, and further, probably overlaps little with the target NYT audience whom they want to upsell to a paid subscription. I read HN; my extended family has never heard of it.
This reminds me of people who are unaware of how small the combined market share is for rdio and spotify, or why networks don't abandon cable tv revenue for cord cutters, despite how seemingly convenient and inexpensive they are. Most people listen to the radio (in the car). Most people subscribe to cable.