One question for other Adwords users - have you noticed a penalty for putting the campaign in pause mode?
Years ago (3+) we used to pause our campaigns during known holiday times - we sell to mostly business-minded users and found that, on Christmas Eve and Christmas Day, we were getting clicks that would never, ever convert (3+ years of data). So we started pausing campaigns during those times. We found that when we re-enabled those campaigns we would get much worse results for as much as two weeks after we re-enabled them.
Being that this is HN, I realize that 100 people can't want to argue/disprove/etc (or be "captiuous") but I'm telling you now that we knew that it was due to pausing rather than "external factors". I'd just like to hear from anyone else to see if they had the same experiences.
Years ago (3+) we used to pause our campaigns during known holiday times - we sell to mostly business-minded users and found that, on Christmas Eve and Christmas Day, we were getting clicks that would never, ever convert (3+ years of data). So we started pausing campaigns during those times. We found that when we re-enabled those campaigns we would get much worse results for as much as two weeks after we re-enabled them.
Being that this is HN, I realize that 100 people can't want to argue/disprove/etc (or be "captiuous") but I'm telling you now that we knew that it was due to pausing rather than "external factors". I'd just like to hear from anyone else to see if they had the same experiences.