The article seems to conclude this is mostly a PR move, which I find plausible. I can't really imagine that an average Zynga customer would want to use bitcoin.
This is good news though, hopefully people will stop going bananas about the value of a bitcoin so using it as a payment platform becomes a viable option for everyone.
This is good news though, hopefully people will stop going bananas about the value of a bitcoin so using it as a payment platform becomes a viable option for everyone.