I really like how he put, at the bottom:
> This minimalist site was bought, written, and launched in under an hour!
That simple sentence accomplishes so much.
1. It acknowledges the basic look of the site and that he is totally aware of this. i.e. If he does work for you it will not automatically just look like this basic site. Of course! (But good to clarify)
2. Despite being super-basic, it's still a legitimate design choice ("minimalist") and he is also aware of this. i.e. He understands style, at the very least to the extent of a popular archetype.
3. He bought the site, wrote it, and launched it. i.e. Although he is offering PSD to HTML, he may well be able to help and advise on other aspects of getting a website online so potentially could be the only guy you need to use.
4. It all took less than an hour. i.e. Everything involved in setting up that site would have been within his $65/hour, so it gives something to work from in estimating how much hiring him [for a more complicated job] might be.
I don't think I'm reading too much into it, that one sentence seems deliberately written to imply all those things. Which, means:
5. He can write skilfully. i.e. Communication with this guy will be pretty clear.
> This minimalist site was bought, written, and launched in under an hour!
That simple sentence accomplishes so much.
1. It acknowledges the basic look of the site and that he is totally aware of this. i.e. If he does work for you it will not automatically just look like this basic site. Of course! (But good to clarify)
2. Despite being super-basic, it's still a legitimate design choice ("minimalist") and he is also aware of this. i.e. He understands style, at the very least to the extent of a popular archetype.
3. He bought the site, wrote it, and launched it. i.e. Although he is offering PSD to HTML, he may well be able to help and advise on other aspects of getting a website online so potentially could be the only guy you need to use.
4. It all took less than an hour. i.e. Everything involved in setting up that site would have been within his $65/hour, so it gives something to work from in estimating how much hiring him [for a more complicated job] might be.
I don't think I'm reading too much into it, that one sentence seems deliberately written to imply all those things. Which, means:
5. He can write skilfully. i.e. Communication with this guy will be pretty clear.