Comment by SDMattG

Good design...it opens up so many doors.

CSS galleries, Dribbble postings, trust, sharing on social media, being followed by designers/developers/marketers, etc.

Great design is truly appreciated and breaks down massive barriers when someone first comes to your sites.

It also happens to be a great traffic generator - so don't neglect it!

I run http://hookfeed.com and http://minimalytics.com. And I'm writing http://howtobuildarocketship.com