At risk of stating the obvious: sell the "vitamin" to the health-conscious market. Sell the pain-killer to the fun-loving, dare-devil, etc markets.
Yes, the second of those probably is the larger market, but there are thousands of companies doing quite well in the niche (literal) "health-conscious" markets".
You just have to know which market you are reaching (or need to reach): matching product to market.
Yes, the second of those probably is the larger market, but there are thousands of companies doing quite well in the niche (literal) "health-conscious" markets".
You just have to know which market you are reaching (or need to reach): matching product to market.