My webapp (a loyalty app for ecommerce) is being built in Rails. Currently the marketing site/frontend is also built in rails. My partner who is a marketing expert, is suggesting that we move the frontend to wordpress since WP has a bunch of marketing plugins.
However, moving the frontend away from rails is going to require integrations between wordpress and the rails backend, which is creating a layer of complexity and management overhead.
Im interested in learning what others have done with their webapp's frontend/marketing site?
1. Is it in the same platform as your backend?
2. Did you move it to a different platform such as wordpress? What kind of challenges did you have?
EDIT: Here are some reasons that my mktg partner is suggesting wordpress for frontend:
1. Built in blogging
2. PLugins for Integration with email marketing
3. Plugins for Integration with sales-funnel and AB testing
4. Plugins for social media marketing
However, moving the frontend away from rails is going to require integrations between wordpress and the rails backend, which is creating a layer of complexity and management overhead.
Im interested in learning what others have done with their webapp's frontend/marketing site?
1. Is it in the same platform as your backend?
2. Did you move it to a different platform such as wordpress? What kind of challenges did you have?
EDIT: Here are some reasons that my mktg partner is suggesting wordpress for frontend:
1. Built in blogging
2. PLugins for Integration with email marketing
3. Plugins for Integration with sales-funnel and AB testing
4. Plugins for social media marketing