You seem to have a lot of experience with this kind of stuff.
Could you possibly give me a tldr on this story?
I recall the exposé talking about how they were trading twitter links for keyword link building. Yet I'm having a hard time working up the requisite outrage.
It's not spam - the people linking back aren't being coerced (i.e. spam comments), and the content it's being linked from is legit (i.e. not a crappy link-farm site void of content).
Is the reason that this is Bad(tm) because the link back is not "organic"? It strikes me as being identical to say, paying every a thousand bloggers writing about Bieber to link to RG - except that last example is impossible to detect. They exchanged a small ad for twitter inbound traffic.
Is there just a blanket ban on trying to divine how the algorithm works? It's a commonly accepted practice to pay other people to promote or write about your product/service/brand.
Could you possibly give me a tldr on this story?
I recall the exposé talking about how they were trading twitter links for keyword link building. Yet I'm having a hard time working up the requisite outrage.
It's not spam - the people linking back aren't being coerced (i.e. spam comments), and the content it's being linked from is legit (i.e. not a crappy link-farm site void of content).
Is the reason that this is Bad(tm) because the link back is not "organic"? It strikes me as being identical to say, paying every a thousand bloggers writing about Bieber to link to RG - except that last example is impossible to detect. They exchanged a small ad for twitter inbound traffic.
Is there just a blanket ban on trying to divine how the algorithm works? It's a commonly accepted practice to pay other people to promote or write about your product/service/brand.