A lot of people miss how big of an advantage Apple is continually taking by being first to market.
People try to pin their mobile success on Apple fanboys or their "magic" user experience/ecosystem but Apple is simply just x-many months ahead of everyone's product roadmap and continually throwing curveballs at the rest of the players in the market. "Real world" benchmarks aside their 64-bit CPU has everyone else distracted, rethinking their product roadmaps, and demanding it in their devices while Apple works on it's next trick.
People try to pin their mobile success on Apple fanboys or their "magic" user experience/ecosystem but Apple is simply just x-many months ahead of everyone's product roadmap and continually throwing curveballs at the rest of the players in the market. "Real world" benchmarks aside their 64-bit CPU has everyone else distracted, rethinking their product roadmaps, and demanding it in their devices while Apple works on it's next trick.