This doesn't seem like an outlandish bet to me. It seems to me that Facebook has, up to this point, spent much more time and energy on their core product rather than improving advertisements. Six months ago the ads were totally worthless, now I notice they are beginning to tailor their ads to my interests and my group of friends. If they continue optimizing the ads those revenues should increase.
There is also a virtually untapped market on Facebook for virtual objects. The gift system does exist, but I feel needs improvement. Social networking sites in Asia make the bulk of their money off of this feature, not ads. If FB beefs up this aspect of their business I think 2 billion by 2014 is a reasonable goal.
All that being said, the sentiment that "he is selling something" seems reasonable. They could be ramping up for an IPO or, more likely, going for another round of private investments to fuel growth.
There is also a virtually untapped market on Facebook for virtual objects. The gift system does exist, but I feel needs improvement. Social networking sites in Asia make the bulk of their money off of this feature, not ads. If FB beefs up this aspect of their business I think 2 billion by 2014 is a reasonable goal.
All that being said, the sentiment that "he is selling something" seems reasonable. They could be ramping up for an IPO or, more likely, going for another round of private investments to fuel growth.